H&M head of sustainability Pascal Brun: ‘There is an urgency’ for change in fashion

Can fast fashion ever be sustainable? H&M’s head of sustainability Pascal Brun is tasked with making improvements to the mass retailer’s business model that will help it fall in line with the emerging circular economy. Steps taken so far include the retailer's take-back programme and a rental service that’s just getting off the ground.

Brun joined The Future of Fashion: The Innovators podcast along with Ayesha Barenblat, the founder and CEO of Remake, to discuss the merits of its sustainability strategy, as well as where improvements are needed. Degrowth is an essential part of any retailer’s sustainable model, Barenblat argues.