Household Cleaning Products Industry Analysis
This landscape report delves into the sustainability trends and innovations within the cleaning and household products industry. It reveals interesting findings, such as the Biotechnology Cleaning Range and Unilever and Partners news clusters receiving high social engagement despite having low story counts. Additionally, a significant portion of companies in the household products sector focuses on producing Eco Laundry Detergents. The patent trend post-2013 demonstrates the emergence of Stirring, Agents, and Emulsifiers as areas of growing interest.
About Ubuntoo's Landscapes:
Ubuntoo, in its Landscape Assessments, proposes a Design Thinking approach using the Double Diamond framework to accelerate sustainability initiatives for organizations. The framework involves two stages: landscaping industry megatrends and focus areas, followed by discovering tailored solutions for clients' specific sustainability challenges.
The landscape exercise involves three distinct methodologies:
- News, blogs, and articles: These sources are leveraged to identify megatrends and existing solutions that can be implemented within the next six months. The team collects insights from more than 60,000 global news sources and over 1,000,000 blogs.
- Companies: Competitive scouting and identification of nascent start-ups and adjacent solutions are conducted using a database of over 22 million companies. The information includes metadata on founding year, investment amounts, and investors, among other data points.
- Patents: To uncover emerging technologies and innovations, insights from patents in more than 50 jurisdictions are gathered, including metadata on company assignees, filing locations, and statuses.
By following this comprehensive approach, Ubuntoo enables organizations to stay ahead of industry trends, discover innovative solutions, and implement sustainability practices that align with their specific needs and goals. The report provides valuable insights and strategic recommendations to empower retailers in their journey towards a more sustainable and customer-centric future.
