Sustainable materials, better bottom line

HP partnered with BillerudKorsnäs and studied the box design, material usage, and production processes, investigated some creative alternatives, and identified ways to optimize the box design and transform HP’s purchasing process for paper and boxes. After comparing various options, HP chose to keep the existing outside liner of the corrugated box material and replace the fluting and inside liner with virgin fiber from BillerudKorsnäs.

HP's existing locally sourced packaging was costly; mill closures and restrictions on imported recycled fibers had caused paper costs in China to skyrocket in recent years. HP was thus committed to using environmentally friendly packaging; however, one disadvantage of recycled fibers is that the paper is much weaker than paper made from virgin fibers — especially in humid conditions.

The collaborative team investigated some creative alternatives, studied the box design, material usage, and production processes, and identified ways to optimize the box design. They focused on transforming HP's purchasing process for paper and boxes. HP chose to keep the existing outside liner of the corrugated box material and replace the fluting and inside liner with virgin fiber from BillerudKorsnäs after weighing various options.

Click HERE to learn more about how the BillerudKorsnäs collaboration developed a packaging solution for HP that successfully addressed the complex requirements of product protection, environmental impact, customer expectations, and cost.